Nigerian face model Adetutu Alabi is using social media to create awareness and change the narrative of people with tribal marking in Africa.
Adetutu, who was followed on social media by Rihanna, started a campaign called #tribalmarkschallenge.
Though the hashtag’s initial motive was to get the attention of Rihanna’s Fenty brand, a brand Adetutu dreams of working with, the overall reception was so overwhelmingly positive that she kickstarted a new body positivity movement (and got her a @badgalriri follow in the process).
Adetutu Alabi: “I started the campaign because I am a diehard fan of RiRi. I love her aesthetics and want to be a Fenty model/muse. And I also want people with tribal markings like mine to come out of their shell and be bold. I have siblings and some fans looking up to me due to how boldly I post my tribal marked face, so starting that campaign means a lot to people like me with other body modifications and me.”
“I saw people’s attitudes start changing when I started the #adetutuotribalmarkschallenge. I asked people to draw my tribal marks on their faces and read the comments section of my posts. They saw the hurtful comments, and I started getting apologies in my DMs. In real life too, people stopped me and told they admired my boldness. I feel cool about changing that. The online bullying and trolling reduced, but I don’t think it can end. Some bullies don’t change.”
Here’s Nigerian beauty trendsetter, Adetutu Alabi 10 Cute Fashion Wears: